DM Electrical

A lead-generating website for a Brisbane electrician. Emergency call buttons and local SEO doubled emergency call-outs within 3 months.

Electrical Brisbane, QLD 10 days

2x Emergency Calls

Page 1 Google Searches

+65% After-Hours Work

The Challenge

Dave is a licensed electrician who’d been relying on word of mouth for years. Business was okay, but he knew he was missing out on emergency work—the jobs that come in at 10pm when someone’s power goes out.

The problems:

No online presence for emergency searches
Competitors with websites winning his potential jobs
No way to capture after-hours enquiries
His trade skills weren’t being showcased online
Missing out on the “electrician near me” searches

Our Approach

We built a website focused on one goal: being there when someone desperately needs an electrician.

Emergency-first design — Massive click-to-call button that’s impossible to miss. One tap to reach Dave.

Trust signals prominent — License number, insurance, and experience displayed immediately.

Local SEO optimisation — Targeting emergency and local electrician searches across Brisbane.

24/7 availability messaging — Clear communication that Dave handles after-hours emergencies.

Key Features

Emergency Call System

The click-to-call button dominates the mobile experience:

Fixed position, always visible
Bright, high-contrast design
One tap to call
After-hours message option for non-urgent enquiries

This has been the single biggest driver of new business.

Trust & Credentials

Prominent display of:

Electrical contractor license number (verifiable)
Public liability insurance
15+ years experience
Police check clearance

For electrical work, trust is everything. Customers want to know they’re getting someone legitimate.

Service Area Map

Interactive map showing:

All suburbs serviced
Drive time estimates
Clickable suburb list
Clear boundaries to reduce out-of-area calls

Google Reviews Integration

Live feed of Google reviews:

Latest reviews displayed on homepage
Star rating prominently shown
Link to leave new reviews
Social proof that converts

The Results

After three months:

Emergency calls doubled — People finding Dave when they need him most
Page 1 rankings — Appearing for “electrician [suburb]” across 15+ suburbs
65% increase in after-hours work — The most profitable work for any tradie
Better quality leads — Service area map filtering out jobs too far away

What Dave Says

“I used to think websites were for big companies. Turns out when someone’s got no power at midnight, they’re not calling their mate—they’re Googling. Now I’m the one they find.”