Glow Cleaning Co

A booking-focused website for a Melbourne cleaning business. Online booking system reduced admin time by 5 hours per week.

Cleaning Services Melbourne, VIC 2 weeks

5hrs/week Admin Time Saved

60% Online Bookings

+35% Revenue Growth

The Challenge

Sarah started Glow Cleaning as a solo cleaner and grew it to a team of four. But the admin was killing her—endless phone calls, back-and-forth texts about availability, and hours spent on scheduling.

She was also struggling to compete with cleaners on platforms like Airtasker, where she had to race to the bottom on price and pay hefty fees on every job.

Our Approach

We built a website centered around one goal: get bookings with minimal admin.

Booking-first design — The booking system is front and center. Visitors can check availability, select their service, and book in under 2 minutes.

Clear service packages — Regular cleans, deep cleans, end of lease, office cleaning—all clearly explained with transparent pricing.

Local SEO — We created individual pages for each suburb Sarah services, helping her rank for “cleaner in [suburb]” searches.

Professional presentation — A polished website that positions Glow Cleaning above the Airtasker crowd.

Key Features

Online Booking System

Integrated with Calendly Pro, customers can:

See real-time availability
Select service type and property size
Book and pay a deposit instantly
Receive automatic confirmation and reminders

This alone cut Sarah’s admin time by 5+ hours per week.

Instant Quote Calculator

For visitors not ready to book, an interactive calculator gives instant estimates based on:

Number of bedrooms and bathrooms
Property type (house, apartment, office)
Service type (regular, deep clean, end of lease)

Service Area Pages

Individual pages for each suburb: “Cleaning Services in Richmond,” “Cleaners in South Yarra,” etc. Each page targets local search terms and includes suburb-specific content.

Before & After Gallery

A visual showcase of transformations—nothing sells cleaning services like seeing the results.

The Results

After three months:

60% of bookings now come through the website — Previously 100% were phone/text
5 hours saved per week — No more scheduling phone tag
35% revenue increase — More bookings, higher-value jobs
Zero platform fees — Direct bookings instead of Airtasker

What Sarah Says

“I went from spending Sunday evenings doing admin to having it all automated. Customers book themselves in, get reminders automatically, and I just show up and clean. It’s completely changed how I run the business.”