JT Photography
A stunning portfolio website for a Perth wedding photographer. Professional galleries and enquiry system that books higher-value clients.
The Challenge
James is a talented wedding and portrait photographer, but his online presence wasn’t matching his work. He had an Instagram with beautiful images but:
- No way for serious clients to see his full portfolio
- Enquiries were coming through DMs, getting lost in the noise
- No information about packages or pricing
- He looked just like every other photographer on Instagram
Serious couples spending $5,000+ on wedding photography wanted more than an Instagram feed before booking.
Our Approach
We created a portfolio website that lets James’s work speak for itself—while making it easy for the right clients to enquire.
Visual-first design — Minimal interface that puts all focus on the photography. Clean, elegant, professional.
Strategic galleries — Organised by category (weddings, portraits, events) with the ability to create specific galleries for different styles.
Smart enquiry system — Forms that capture the details James needs: event date, location, style preferences, and budget range.
SEO for discovery — Optimised for “wedding photographer Perth” and similar local searches.
Key Features
Lightning-Fast Galleries
Photography sites live or die on image loading speed. We implemented:
- Optimised image compression
- Lazy loading for smooth scrolling
- Progressive image loading
- Responsive images for every screen size
Result: Galleries load in under 2 seconds, even with 50+ images.
Portfolio Organisation
Clean category system:
- Weddings (organised by venue/style)
- Portraits (family, couples, individual)
- Events (corporate, parties)
- Personal projects
Each gallery can have its own cover image, description, and story.
Enquiry Qualification
The enquiry form captures:
- Event type and date
- Venue/location
- How they found James
- Style preferences
- Budget range
This pre-qualifies leads so James knows which enquiries to prioritise.
Package Display
Clear presentation of what’s included in each package—without necessarily showing exact prices. This educates potential clients and attracts those who value quality over bargain hunting.
The Results
After six months:
- 25% higher average booking value — Better clients finding James through the website
- Fewer tyre-kicker enquiries — The portfolio and form filter out bad fits
- Page 1 on Google — Ranking for “wedding photographer Perth” searches
- Professional credibility — A website that matches the quality of his work
What James Says
“I was sending people to my Instagram and hoping for the best. Now I have a real website that showcases my work properly. The enquiry form alone has saved me so much time—I can tell immediately if someone is a good fit.”
Technical Details
- Gallery: Custom lightbox with keyboard navigation
- Images: WebP format with JPEG fallback
- Load time: 1.8 seconds (gallery pages)
- Mobile score: 94/100
- Storage: CDN-hosted images for fast global loading
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