RB Fitness

A client-booking website for a Gold Coast personal trainer. Transformation gallery and online booking doubled the client base in 6 months.

Personal Training Gold Coast, QLD 12 days

2x Client Base

+80% Booking Rate

-6hrs/week Admin Time

The Challenge

Ryan is an excellent personal trainer with great client results—but he was stuck at a plateau. His business relied entirely on word of mouth and his Instagram following, which wasn’t converting to paying clients.

The problems:

Instagram followers weren’t turning into bookings
Hours wasted on DMs and text scheduling
No way to showcase client transformations professionally
Competing with cheaper trainers on price alone

Our Approach

We built a website designed to do one thing: turn interested visitors into booked consultations.

Transformation-focused — Real client results front and center. Before/after photos are the most powerful sales tool for any PT.

Friction-free booking — One click to book a free consultation. No phone calls, no back-and-forth, no barriers.

Credibility building — Certifications, experience, and specialisations displayed prominently.

SEO for local discovery — Targeting “personal trainer Gold Coast” and similar searches.

Key Features

Transformation Gallery

A dedicated section showcasing client results:

Before and after photos
Timeline (12 weeks, 6 months, etc.)
Brief client story
Type of training

This gallery has been the single biggest factor in converting website visitors to consultations.

Smart Booking System

Integrated with Ryan’s calendar:

Real-time availability
Free consultation slots
Package session booking
Automatic reminders

Clients book when it suits them, and Ryan’s calendar stays organised automatically.

Free Consultation Funnel

The entire site drives toward one action: booking a free consultation.

Prominent CTA on every page
Low barrier to entry
Captured lead even if they don’t book immediately

Package Display

Clear presentation of training options:

1-on-1 personal training
Small group sessions
Online coaching
Transformation programs

Each package includes what’s involved, session frequency, and who it’s best for.

The Results

After six months:

Client base doubled — From 15 regular clients to 30+
80% increase in consultation bookings — Free consultation as low-barrier entry point
6 hours saved per week — No more scheduling admin
Premium positioning — Competing on value, not price

What Ryan Says

“The website paid for itself in the first month. I’ve got clients finding me on Google who never would have known I existed. The transformation gallery does all the selling—by the time people book a consultation, they’re already half convinced.”