Greenscape Landscapes
A project showcase website for a Sydney landscaper. Before/after galleries and quote requests helped win larger commercial projects.
The Challenge
Tom had been running Greenscape Landscapes for 8 years with a solid reputation for quality work. But he was stuck doing smaller residential jobs and couldn’t break into the larger projects he wanted.
The problems:
- No way to showcase the scale of his best work
- Competing with cheaper operators on basic jobs
- Potential clients couldn’t see his capabilities
- Word of mouth wasn’t reaching commercial clients
- His old website was a basic template that didn’t reflect his work quality
Our Approach
We built a portfolio website that positions Greenscape as a premium landscaping company capable of significant projects.
Portfolio-led design — Stunning project galleries that show the transformation from start to finish.
Case study format — Not just photos, but the story: client brief, challenges, solutions, results.
Commercial credibility — Professional presentation that appeals to property managers and commercial clients.
Smart quote capture — Detailed forms that gather project information upfront.
Key Features
Project Case Studies
Each major project gets its own page:
- Before and after photography
- Client brief and requirements
- Design approach
- Materials and techniques used
- Timeline and scope
- Final photography
This format demonstrates capability far better than a simple image gallery.
Before & After Gallery
Interactive sliders showing transformations:
- Drag to reveal the change
- Multiple angles per project
- Categories (residential, commercial, gardens, hardscaping)
- Lightbox for full-screen viewing
Quote Request System
Detailed forms capturing:
- Property type (residential/commercial)
- Project scope (design, construction, maintenance)
- Timeline and budget range
- Site photos upload
- Specific requirements
This pre-qualifies leads and ensures Tom has all the information needed for accurate quoting.
Service Area Map
Clear display of suburbs covered:
- Interactive map
- List of service areas
- Reduced out-of-area enquiries
- Local SEO benefit
The Results
After eight months:
- 55% more quote requests — Website generating consistent leads
- 40% higher average project value — Attracting clients with bigger budgets
- Commercial projects — First strata and commercial contracts won through website
- Better close rate — Clients pre-sold by the portfolio before meetings
What Tom Says
“I used to turn up to quotes and spend 30 minutes showing photos on my phone. Now clients have already seen my work online—they’ve seen projects similar to theirs and they know what we can do. The whole dynamic has changed.”
Technical Details
- Galleries: Before/after slider with touch support
- Images: Optimised with lazy loading
- Load time: 1.6 seconds
- Mobile score: 93/100
- SEO: Ranking for landscaping searches across 20+ suburbs
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