Luxe Lash Studio

A beautiful website for a Sydney lash and brow studio. Instagram integration and online booking increased monthly bookings by 45%.

Beauty & Wellness Sydney, NSW 10 days

+45% Monthly Bookings

3x Instagram Clicks

+60% New Clients

The Challenge

Jess had built a strong Instagram following for Luxe Lash Studio—beautiful work, engaged audience, growing reputation. But followers weren’t converting to bookings.

The problems:

Instagram bio link went to a basic Linktree
No way to show full service menu and pricing
Booking required DMs or phone calls
Couldn’t capture website visitors for remarketing
Looked less established than competitors with proper websites

Our Approach

We designed a website that complements her Instagram presence while adding the functionality needed to actually book clients.

On-brand aesthetics — Soft, feminine design matching Jess’s established brand. Pink accents, clean layouts, premium feel.

Instagram integration — Live feed displaying latest work, keeping the website fresh without manual updates.

Seamless booking — Direct integration with her existing Fresha booking system.

Service showcase — Full menu with descriptions, durations, and pricing.

Key Features

Instagram Feed Integration

Her latest Instagram posts appear automatically on the website:

Fresh content without manual updates
Social proof of active business
Click-through to Instagram profile
Consistent visual branding

Fresha Booking Integration

Direct connection to her existing booking system:

Real-time availability
Service selection
Online payment/deposit
Automatic confirmations

Clients book in 60 seconds without leaving the experience.

Comprehensive display of all services:

Classic lash extensions
Volume and mega volume
Lash lifts and tints
Brow lamination and tinting
Pricing and duration for each

Gift Vouchers

Prominent gift voucher section for:

Birthday gifts
Mother’s Day
Christmas
“Treat yourself” purchases

This has become a significant revenue stream, especially around holidays.

The Results

After four months:

45% increase in monthly bookings — Website capturing clients that Instagram couldn’t convert
60% more new clients — People finding Luxe Lash through Google searches
3x Instagram link clicks — Better link-in-bio destination than Linktree
Gift voucher sales — New revenue stream, especially around holidays

What Jess Says

“I thought my Instagram was enough, but I was leaving money on the table. The website gives people somewhere proper to go when they’re ready to book. And the gift vouchers have been amazing—I didn’t even think to offer those before.”